JACK National announces exclusive radio role at forthcoming Spice Girls UK tour
JACK National announces exclusive radio role at forthcoming Spice Girls UK tour
National digital radio stations, Union JACK and JACK Radio, confirm that they are the only stations to have an on-screen presence inside all stadiums on the Spice Girls UK Tour
22 May 2019, Oxford: National digital radio stations Union JACK and JACK Radio, part of the JACK family of brands, can today announce an exclusive role in the hugely anticipated, sold-out Spice Girls UK Stadium Tour, which kicks off on Monday 27 May at Cardiff’s Principality Stadium, taking in major locations including Manchester, Coventry, Sunderland, Edinburgh and Bristol, until its grand finale, which sees performances on three consecutive nights at London’s Wembley Stadium (13, 14 & 15 June 2019).
The two stations will be the only radio brands to have an on-screen presence inside the stadiums during the UK leg of the tour, which sees the first time that the Spice Girls – Geri, Emma, Mel B and Mel C – have been reunited in six years, alongside performances from supporting act Jess Glynne. Video content giving spectators an insight into the radio stations and their unique offerings will be played out on giant TV screens alongside the stage at all 12 concerts throughout the UK, accompanied by a competition to win £10,000 by downloading either the Union JACK or JACK Radio app.
Ian Walker, CEO of the JACK brand, said: “The Spice Girls tour is the biggest music event of the summer and we are thrilled to be a part of it, with our two national brands, JACK Radio and Union JACK, the only radio brands to have an on-screen presence inside the arena at all 12 concerts in the UK.
“There are no better stations than these to support the best-selling female group of all time and a legend of the British music scene – JACK Radio has made its name providing a platform for women in music and playing great music exclusively from female artists, while Union JACK has become one of the fastest growing commercial radio stations through its celebration of British music and comedy.
“This in-stadia activation will give thousands of fans the opportunity to hear what we’re all about, while the competition will drive downloads of the station apps and to continue the listening experience for a new audience who might not already be familiar with Union JACK and JACK Radio.”
JACK Radio launched just six months ago and, on its first official RAJAR results announced last week, had more than doubled its audience reach and hours, with its engaging mix of music and the introduction of clever, lifestyle-focused programming content clearly resonating with listeners. Union JACK is also in its infancy, having launched just over two years ago, with its powerful proposition including its audience-selected playlist which sees listeners select the music via an app which offers the most extensive playlist in UK radio, and collaborations with both established and upcoming comedy acts and establishments.
Union JACK and JACK Radio are both available across the UK on digital radio, online at unionjack.co.uk or jackradio.com, and via the Union JACK or JACK Radio apps.