JACK MEDIA CELEBRATES SUCCESS WITH STRONG GROWTH OF UNION JACK RADIO BRAND

JACK MEDIA CELEBRATES SUCCESS WITH STRONG GROWTH OF UNION JACK RADIO BRAND

 

• JACK National – comprising national stations Union JACK Radio, Union JACK Dance and Union JACK Rock – sees growth in reach and listening hours;

• Union JACK Radio grows 12% in reach, with 160k listeners every week (up from 143k);

• New national station Union JACK Rock reports surge in listening hours on its full survey period, demonstrating 19% growth to 279k;

• Total JACK numbers remain solid, with six-strong portfolio reaching 312k listeners every week, who are listening for over 1.4million hours.
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3 February 2022, Oxford: JACK Media, the independent owner of six radio stations, has delivered strong growth across its national radio portfolio, with its three national radio stations - Union JACK Radio, Union JACK Rock and Union JACK Dance – clearly resonating with listeners and driving increased engagement.

 

The Group’s national reach has grown to 243k (from 242k), with its weekly listening hours up to almost 1.1million (1,094,000; up from 1,089,000). Union JACK Radio, the Group’s flagship national station, has alone demonstrated an outstanding 12% growth in reach to 160k (from 143k); while Union JACK Rock, reporting on its first full survey period, has grown its hours by 19% to 279k, with listeners clearly enjoying its mix of British-only rock music and comedy.

 

Dick Stone, Group Content Manager for JACK Media, commented: “While we’re still feeling the impact of the pandemic and having seen an interesting shift in radio consumption patterns, we’re delighted to be able to now provide tangible figures that demonstrate strong growth across our national radio brands, which are now reaching almost a quarter of a million listeners each week.”

With two of its national services reporting on their first full survey period since launching in December 2020, the positive results have been welcomed by the JACK team. Dick continues: “Having been without full figures to demonstrate the impact of our national portfolio for a while, we can now stand loud and proud in saying that listeners are clearly enjoying our mix of British-only music and comedy, and we have exciting plans in place to continue delivering great radio that they will continue to enjoy.”

 

The Group’s three national services offer a dedicated mix of British-only comedy and music, and have lured a wealth of talent who have worked with them across a number of cleverly-conceived programming content, including Brian Blessed, who launched his first podcast on Union JACK Radio; Josh Berry, an impressionist whose profile is soaring and whose Union JACK Radio show, Josh Berry’s Fake News, has been nominated for multiple awards; and Geoff Lloyd, whose Beatles-led features have been a hit with listeners.  

 

Across the JACK Media portfolio figures continue to remain consistent, with 312k listeners and 1,404,000 hours across six stations.