JACK MEDIA BECOMES OFFICIAL MEDIA PARTNER OF LAST EVER TWIN TOWN CHALLENGE
JACK presenters including Jim Rosenthal and Trevor Marshall will take part in the challenge, driving in a ‘pimped up’ banger from Oxfordshire to Le Touquet
Brilliant audio content – to include exclusive interviews, behind-the-scenes antics and listener competitions – will be broadcast across the Group’s three national and three local radio stations
The Twin Town Challenge raises funds for charity SpecialEffect, which helps to give a new lease of life to people with physical disabilities through communication, creativity and video games
Fans can sign up to take part in the challenge alongside Rosenthal and a host of other high-profile names
6 July 2021, Oxford: JACK Media, the independent commercial radio group comprising six stations including Union JACK radio and JACKfm, has signed up to become the official media partner of the last ever Twin Town Challenge: an incredible charity car rally in which teams buy a banger, pimp it up, and drive it from Blenheim Palace in Oxfordshire to Le Touquet in France, all to raise much-needed funds for charity SpecialEffect which helps those with physical disabilities.
Through the partnership, JACK Media will bring the challenge to life for its listeners, also exploring the exceptional work of the charity, which focuses on improving the lives of those with physical disabilities. Jim Rosenthal, esteemed broadcaster and host of network breakfast show JACK’S Wake Up Call, will also take part in the challenge - which takes place from Friday 29 April to Monday 2 May 2022, having been postponed for two consecutive years as a result of the coronavirus pandemic – alongside his co-host Trevor Marshall. JACK’s award-winning news team will also broadcast the news from the back of the banger, putting a completely new spin on ‘live news’. The partnership will help to encourage fundraising efforts by engaging with JACK’s national audience, with the radio network reaching almost 400k people across the country every week.
The theme of the Twin Town Challenge 2022 is ‘Battle of the Bands’, with more than 100 teams signed up to date, including Smells Like Team Spirit, Turan Turan and Don’t Go Breaking My Car. There are still spaces left for teams to enter, with JACK Media further supporting the recruitment drive through a range of on-air promotion and activity across its national and local radio portfolio.
Caroline O’Connor, Group Marketing Manager at JACK Media National, said: “The Twin Town Challenge presents an opportunity to have some fun and create some brilliant radio content, whilst supporting a thoroughly deserving charity in SpecialEffect. The team at JACK Media are proud to do our bit to support charity initiatives wherever possible, so we’re delighted to be able to give this prominent occasion a national platform through our popular radio network and hope this goes some way to supporting the fundraising efforts.”
Twin Town Challenge organiser Brendon Cross said: “We can’t think of a better media partner than JACK Media because, just like Twin Town, the JACK brand is fun, wacky and just a little bit quirky. The association will help us to spread the word and share the Twin Town love as we look to raise even more money to help SpecialEffect make a life-changing difference to so many lives. Having Jim, Trev and the JACK team with us on this journey will enable us to share the experience with so many listeners.”
To find out more about JACK Media National and how to listen to its stations, visit JACK.radio.
To sign up to the Twin Town Challenge, visit Twintown.org.uk