JACK brand announces partnership with Targetspot, allowing advertisers first-time access to digital audio inventory
12 May 2020, Oxford:
The JACK brand, one of the few remaining independent commercial radio groups in the UK, can today announce a partnership with Targetspot, the world’s leading digital audio platform, which will allow advertisers to access JACK’s digital audio inventory programmatically for the first time.
With a consistently-growing and highly-engaged audience across the JACK brand’s five radio stations – comprising national stations Union JACK Radio and JACK Radio, alongside award-winning Oxfordshire stations JACKfm, JACK2 Hits and JACK3 & Chill – the partnership will now offer advertisers and brands the opportunity to purchase JACK’s digital audio inventory exclusively through Targetspot, leveraging the company’s leading expertise in digital audio, including direct and programmatic sales capabilities, at a time when the industry continues to see increased investment into audio. The partnership was facilitated by Triton Digital®, the global technology and services leader to the digital audio and podcast industry. The JACK brand utilises Triton’s audio streaming network (CDN) to deliver their audio content online, and their Audio SSP to make their online audio inventory available to media buyers around the world through both open and private marketplace deals.
This partnership also represents the first specifically UK publisher for Targetspot, whose current global client roster includes Sonos, Deezer, SoundCloud and Audioboom. The combined proposition brings together Targetspot’s targeting and programmatic capabilities and the JACK brand’s unique and innovative content, providing advertisers with the opportunity to connect to attractive digital audiences who are listening to the unique programming content created across the JACK brand.
Hamish Law, Head of National Sales and Digital at JACK, said: “This partnership is a natural progression for JACK, which has continued to grow its audience across the Group year-on-year, offering an opportunity to tap into a highly engaged audience who are listening to the type of content which cannot be found elsewhere. Through our partnership with Targetspot, we are now able to drive new revenue streams for the business with an inventory that provides a truly exciting opportunity for brands and advertisers.”
Adam Pattison, MD at Targetspot UK said: “We are really happy to welcome JACK Media to our UK roster of premium audio content providers. While we have had great success monestising the UK traffic of our international publishers, this new and exclusive relationship opens up a new and exciting chapter in the Targetspot UK evolution; local UK specific content for a UK audience. We look forward to driving further value for the Jack Media brand via our programmatic and digital audio solutions.”
As the JACK brand continues to increase its commercial presence and offering, this week also brings about the launch of a new online presence for the Group. www.jack.radio will provide background information on the JACK brand, with news and detail about each of the stations and its audience, streamlining the process of navigating the portfolio for potential partners, brands and advertisers.
For more information please contact Amy Grantham at Neon Brand Communications:
t: 07738 102491
Notes to Editors
About the JACK Brand
The JACK brand originated in Canada and quickly established itself as one of the most successful brands in North America, today attracting over 20 million listeners. The brand provides an unconventional package with localised, targeted music to give the listeners a fun, energising and connective experience.
In 2007, Ian Walker, Donnach O’Driscoll and Clive Dickens brought the JACKfm brand to the UK, launching the station in Oxfordshire to much acclaim; it is today the most awarded local commercial radio station in UK radio history, having received over 40 industry commendations, including two for UK Radio Station of the Year. Also in Oxfordshire, the brand has a younger spin-off, JACK 2 Hits, while JACK 3 Chill launched on DAB in May 2017.
In September 2016, the team announced the arrival of Union JACK Radio, which shook up the media landscape with a unique proposition that sees every song played on air being voted for by the station’s audience via the most extensive playlist ever in UK radio. Continuing to challenge the status quo, another new national digital station, JACK Radio, was added to the family in October 2018, playing music exclusively by female artists.
Targetspot is the world’s most advanced independent digital audio advertising platform and a pioneer in programmatic audio advertising with proprietary technology offering superior targeting and buying capabilities across premium audio inventory.
Thanks to their global presence they offer a broad, cross-device platform that connects top international, national and regional advertisers to a worldwide audience of more than 160 million people across varied international and national audio content providers.
About Triton Digital®
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP).